Home Case studies Coup de clé
Creation of the online request funnel and back office for a bike-based repair service


Coup de clé fixes leaks, clogs, locks and electrical failures at home, with an appointment within 24 hours, in Bordeaux and Rennes. Its technicians are salaried employees on permanent contracts and travel by electric cargo bike, which earned it the Decarbonization of Activity trophy at the Bâtir pour le Climat trade show.
View the product5 000+
customers, according to the company
5/5
Google rating, over 400 reviews according to the company
24 h
stated appointment lead time
- Next.js
- React
- Payload CMS
- PostgreSQL
- React JSON Schema Form
- Coolify
- Webflow
Context and challenges
Coup de clé had already built much of its online journey on Webflow. It lacked expert support to digitize the whole journey: qualify the request, book the appointment and take payment. It also needed to equip the team, with a back office and stock management for each vehicle, and to prepare for the opening of new cities.
What we did
A request funnel per trade
Dynamic forms that adapt to each trade, to collect the right information the first time.
A back office for the team
Requests, interventions and rules are managed in a custom tool.
A stock app
Rebuilt from a no-code tool, to track the equipment in each vehicle.
Photos linked to tools
Job site photos are linked to the team’s calls and automations.
Several cities
Service areas for each city, drawn on a map.
What the client says
« TRACTR is a gem on every level: quality of the exchanges, clarity of the communication, client satisfaction and the final delivery. This experience completely upends my 15 years of experience in the field. Startups, project owners, entrepreneurs, go for it with your eyes closed. »

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